Inspired by the life of our co-founder, who experienced the devastating loss of her family. Faced with unimaginable grief, she made a decision: instead of allowing tragedy to define her future, she would honor those she lost by becoming the best version of herself.

Half Honduran and raised in Las Vegas surrounded by Mexican culture, she grew up with the tradition of honoring loved ones who have passed. The skulls and roses carry that remembrance, and the artwork was designed by our other co-founder, her husband, who brought her story to life.