What is Black Death?

Welcome to the Black Death family, where the spirit of resilience meets the art of fitness. Our brand draws inspiration from the mysterious and iconic plague doctors from the Bubonic Plague of 1347–1351, notoriously known as the Black Death. We stand against the modern plague of negativity, victimhood, and superficiality. This is for those who push themselves—physically, mentally, and morally.

Black Death Gym Apparel is more than just a clothing brand—it is a movement dedicated to self-growth, self-respect, and a relentless 'no excuses' mindset.

Black Death Gym Apparel maintains a zero-tolerance policy for negativity or excuses. It stands for individuals who take full accountability for their progress, understand the value of discipline, and embrace the grind without looking for shortcuts.

Each piece in the collection is crafted to reflect the brand's hardcore and unapologetic aesthetic. From cyberpunk-inspired oversized pump covers to Korean accent designs, the apparel merges bold themes with high-quality materials, ensuring both style and durability in and out of the gym.

Wearing Black Death Gym Apparel is not just about fashion; it's about embodying a mindset. It is for those who stand against mediocrity, who train with purpose, and who take pride in their relentless pursuit of success.

Are you ready to rise above the plague?

About the Creators

Joey and Layla

CEO + Chief Creative Officer

Layla

Retired ratchet living my cinderella story. Half Honduran, half German and thousand percent bad bitch. Throughout my life, I have faced numerous obstacles, but I have always persevered, even when all seemed lost. I transformed my life completely—from drowning my sorrows in alcohol to refusing to even step into a bar, smiling as I head to the gym. I was diagnosed with lupus, rheumatoid arthritis, and fibromyalgia when I was 17 and I battle these conditions every day, yet I haven't let it hold me back. What I lacked growing up, I have now become: my own symbol of strength and my own role model, always striving for improvement.

I work tirelessly to reach the day when I can say, "It was all worth it." Despite being surrounded by death throughout my life, I came to realize that life is too short to be consumed by pain. Now, I live every day to the fullest, completely fearless of what the future holds.

Through Black Death, I aim to share the wisdom and strength I have gained with all of you, proving that there is reward in struggle. I pour my heart and soul into our designs and brand, so we can all share in this universe we've created. Together, we can find strength, resilience, and determination, standing firm in the face of life's challenges.

CEO + Chief Operations Officer

JOEY

I am half Korean, half Danish, and a proud 6-year Army veteran. My life has seen all phases of mental and physical changes—from being skinny, obese to fit again; from alcohol, smoking, excessive partying to strengthening my physical, mental and emotional self. The many inspiring people in my life have taught me to never make excuses. I prefer living a life with risks rather than one filled with regret. Through Black Death, I want to connect with each of you not just through our designs, but also by immersing you in the lore and messages we can best convey. I am a strong advocate of morality and will not succumb to the mental illnesses this world presents. Join us in this journey—we're not going anywhere.

MEDIA

KEVIN CRUZ

Black Death's main photographer, Kevin Cruz, is a highly skilled visionary behind the lens, capturing the dark essence of the brand with precision and artistry. With an eye for detail and a talent for blending shadow and light, Kevin transforms every shot into a powerful narrative. His expertise in high-contrast, moody photography brings out the intensity of the brand's themes, making each image a striking portrayal of resilience and defiance. Whether working in the studio or on the streets, Kevin’s dedication and creativity ensure that every shot tells a compelling story.

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SOCIAL MEDIA

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